MARKET RESEARCH CAN BE DIFFERENT 2010. szeptember 01. Online Research Has Grown Mature NRC has been pioneering quality online research in Hungary for over 10 years. We have conducted some experimental research into the reliability and validity of quality online research. With each strand of research we aimed at broadening our knowledge about how online surveys can and cannot be utilized. Due to the growth of internet penetration (47% of the population over 18 years of age can be reached through online research methods), it is time for our company to expand our research beyond isolated segments into the whole domestic scene through a hybrid methodology (online, personal and online te... Read More »

NRCS FLASH REPORT FOR Q3-4 2009 2010. szeptember 01. Internet penetration and internet usage The ratio of the regular internet users (meaning users surfing the internet on a monthly basis) grew by 3% to 55 % in Q3-4 among the 15-69 aged Hungarian population. The ratio of frequent internet users (with internet use at least once a week) rose to 52 % by 5% compared to 47% in the last half year. The number of internet trialists exceeded these figures with 63% (almost three quarters) in Q3-4 in 2009. 1. INTERNET PENETRATION Internet penetration grew by 3% to 55 % in Q3-4 among regular internet users (meaning users surfing the internet on a monthly basis) in the 15-69 age group. The ratio of frequent internet users (with internet use at least once per week) rose to 52 % by 5% compared to 47% in t... Read More »