2010. szeptember 01.
Online Research Has Grown Mature
NRC has been pioneering quality online research in Hungary for over 10
years. We have conducted some experimental research into the reliability
and validity of quality online research. With each strand of research we
aimed at broadening our knowledge about how online surveys can and cannot
be utilized.
Due to the growth of internet penetration (47% of the population over
18 years of age can be reached through online research methods), it is time
for our company to expand our research beyond isolated segments into the
whole domestic scene through a hybrid methodology (online, personal and
online te...
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2010. szeptember 01.
Internet penetration and internet usage
The ratio of the regular internet users (meaning users surfing the
internet on a monthly basis) grew by 3% to 55 % in Q3-4 among the 15-69
aged Hungarian population. The ratio of frequent internet users (with
internet use at least once a week) rose to 52 % by 5% compared to 47% in
the last half year. The number of internet trialists exceeded these figures
with 63% (almost three quarters) in Q3-4 in 2009.
1. INTERNET PENETRATION
Internet penetration grew by 3% to 55 % in Q3-4 among regular internet
users (meaning users surfing the internet on a monthly basis) in the 15-69
age group. The ratio of frequent internet users (with internet use at least
once per week) rose to 52 % by 5% compared to 47% in ...
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