According to the 2005 ESOMAR report online data collection has obtained a key role worldwide as the ratio of personal surveys fell from 31% to 21% whereas the proportion of online research in data collection increased from 11% to 20%. NRC – first in the country – assists its clients to make the right decisions not only with its largest online access panel but also by providing research solutions tailored to the company’s needs and innovative achievements backed up by cost-effective and quick online research solutions.
Online surveying is a new data collection method that provides answers to your questions as quick as within 48 hours instead of the 1-2 week period that personal surveys require, with a 25-50% reduction in the costs of data collection.
We help you to get reliable and authentic results at reduced research expenditures!
The primary target group of online surveys is not internet users, rather consumers who buy products, use services, attend concerts, go to the movies and the theater, who get information from the internet besides television and newspapers and keep in touch with their friends on the web, furthermore, they gather info online before shopping and increasingly order products online.
70-80% of online surveys interview consumers/buyers rather than internet users!
Leisure contents on the internet have become very useful over the last few years! While in 2001 31% of users used the internet to get information on a product or service before choosing it, the proportion in 2006 was 92%. Collecting information does not only take place on the seller’s website but is also supported by other professional sites and online forums where users having opinions help each other to make decisions with personal experiences. Hungarian companies, too, recognize increasingly that getting acquainted with buyers’ opinions and attitudes trough online methods is not only quicker and more cost-effective but also, both directly and indirectly, helps to create the image of a product.
Online data collection helps you with obtaining information necessary to make decisions in a cost-effective and quick way. If you are planning on basic market exploration research, a satisfaction survey, a website-related survey, an image survey, an advertisement test, a product or service test, it is always worth examining whether online data collection is applicable in the case of your target group!
