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Online Research NRC
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Services
Services of our company. Consultancy and market research.
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Market research services - Advertisement tests
Advertisement tests can be divided into two groups basically: advertisement pretests carried out prior to the launch of the advertisement campaign to prepare and establish the campaign and posttests which measure the effectiveness of the campaign.
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Market research services - Concept tests
In concept tests we examine the reception of a brand new product/service not known by consumers or an existing product/service some parameters of which have been modified or further developed prior to its actual launch.
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Market research services - Basic market exploration
The aim of basic market exploration can be to determine the target group relevant to the product or service concerning the whole population or a wider target group or to get acquainted with the habits, needs and expectations of target groups.
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Market research services - Image surveys
In image surveys we examine the image of a company/brand in a particular target group, e.g. those familiar with the company/brand, consumers, business partners or customers.
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Market research services - Mystery shopping
Mystery shopping can reveal problems related to the front staff’s work, which can directly or indirectly (by evoking dissatisfaction if customers) lead to decrease in turnover.
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Market research services - Satisfaction surveys
Satisfaction surveys are done with quantitative questionnaires in all cases including questions tailored to the customer or the subject in order to assess satisfaction levels, opinions and possible requirements of the target group.
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Market research services - Visitor Media Research (VMR)
VMR is the largest and most extensive online tracking survey system in Hungary, which has helped the work of website operators, online media agencies and advertisers with designing effective advertisement campaigns for over five years.
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Methods
Methodologys of market research
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Market research methods - Telephone data collection
In case of telephone interviews the our interviewers call members of the group involved in the research, ask them questions on the phone and fill out the questionnaire running on the computer during the conversation.
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Market research methods - Depth interviews
The depth interview research metod is mostly applied in cases where we wish to know the respondent's opinion, experience and ideas of the future deriving from their own profession or attitude to the market free from gorup influence.
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Market research methods - In-hall test
In-hall testing is one of the special cases of personal interviewing. In hall tests are carried out by personal questioning or - increasingly - by online data collection.
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Market research methods - Mistery shopping
Mystery shopping takes place with the participation of a disguised customer who collects data and impressions about the service provider and its staff in a real situation (e.g. a visit to the company, a purchase or a phonecall to the customer service).
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Market research methods - Personal interviews
The method of personal questionnaire based interviewing is highly widespread in market research as well as media research and polls. Questionnaires might differ in form, content and style depending on the area of research.
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About NRC Market Research Company
NRC is the leading online market research company in Hungary. With its biggest online access panel deals with online data collection and supplies full services as well.
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Memberships of NRC Market Research Company
As the member of ESOMAR we garantee the high quality of all of our services. The using of freQuest market research softwares makes our researches easier and more professional.
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